Chelsea new shirt sponsor confirmed amid huge £1bn development

Chelsea have announced that DAMAC will sponsor the front of their shirts for the remainder of the 2024/25 season as part of a new, long-term global partnership with the Dubai-based property development company.

DAMAC Properties will feature across the men's and women's shirts starting on Thursday when the former play Djurgarden in the first leg of their semi-final.

football.london understands that the deal does not include the this summer, with the front-of-shirt sponsorship process for that competition and next season continuing.

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The club's statement mentions that as the match when the sponsor will debut but does not detail when it will adorn their women's shirt for the first time.

Sonia Bompastor's side face tonight (Wednesday) and play on Sunday afternoon.

As the club's official property development partner, DAMAC is designing and launching a £1billion+ development of Chelsea-branded football-themed residences in Dubai for the luxury real estate market.

The project is to consist of over 1,400 residential units in Maritime City.

president and chief operating officer Jason Gannon has said in a club statement: "DAMAC are world-renowned in building luxury properties, and we are thrilled to be working with the industry leader to bring to market a first-of-its-kind branded Chelsea FC residence in Dubai.

"With the club located in the heart of London, the collaboration will bring Chelsea to life in Dubai and support our continued growth on the global stage.

"We can't wait to see Chelsea Residences take its place in the Dubai skyline."

DAMAC Properties' managing director of sales and development, Amira Sajwani, is also quoted in the press release.

They said: "This launch marks the first of an elite collection that celebrates not just the passion of Chelsea FC but its enduring legacy, innovative spirit and relentless pursuit of excellence.

"This initiative goes beyond celebrating the beautiful game; it sets a new benchmark for those who expect nothing less than the exceptional, every time."