Daniel Levy agrees to meeting as Tottenham fans given hope on 'misguided' ticket price plan

The ever-increasing cost of football tickets is always a huge talking points amongst fans. It's perhaps no surprise at all then to see many clubs come in for criticism at a time when the cost of living in the country is rising and firmly in the spotlight.

were one of the clubs to come under fire earlier in the year after . This time season ticket prices would be increasing by 6%, with the club making it clear that since the stadium opened in April 2019 that there had only been one season ticket price increase of 1.5%.

As a result of the price rise, the most affordable season ticket at the stadium now costs £856 and the most expensive is an eye-watering £2,367. Not only that, it was also revealed that the club would be making changes to the senior concession season ticket prices which will see them eventually phased out for new applicants, with the discount reduced for existing holders.

It was a move that did not sit well with Tottenham Hotspur Supporters' Trust, who indicated that they were "dismayed" and "hugely disappointed" by the news. THST also deemed the complete removal of new senior concessions from 2025/26 as "unacceptable".

It wasn't just season ticket prices that saw an increase either . Tottenham confirmed that category A tickets would go up by £6 and category B and C tickets would be bumped up by £1.

The increase means that category A matches against Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Newcastle United will now cost between £71 for adults and £109. One major gripe for many fans is that the club are already bringing in huge sums of money from other events taking place at Tottenham Hotspur Stadium, such as the two NFL games that were played in N17 over the past two weekends.

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Another point many make is that fans are not getting value for money for the prices they are shelling out as the football club have not won a trophy since 2008 nor are they competing for top honours on a regular basis. In a statement to football.london, Tottenham Hotspur Supporters' Trust outlined their current stance regarding the ticket prices and revealed they believe there is some hope that things can change with chairman to meet with the Fan Advisory Board.

"Spurs is one of the richest clubs in the Premier League, generating massive amounts of money through sound investment in the stadium and infrastructure and the additional events and activities this enables," read the statement from THST. "However, Spurs charges amongst the very highest prices for matchday and season tickets, risking pricing out ‘legacy’ fans who have and always will follow the club, through thick and thin. THST believes that the extra revenues raised should be reflected in ticket prices.

". In fact, just 6% agreed with this policy. Furthermore 83% believed that the senior concession should be linked to the person, not the seat.

"THST believes that the misguided and unnecessary policy to end new senior concession season tickets impacts the most loyal, long-term supporters, many of whom are on low, fixed incomes. It also sets a dangerous precedent and is already triggering a race to the bottom amongst other Premier League clubs.

"We are also seeing further erosion to the availability of concessions, with no discount being given to seniors or young adults for cup games so far this season, and restrictions on who seniors can pass their tickets on to, when compared to full adult ST holders.

"However, after months of THST lobbying, and the receipt of thousands of signatures on our petition, sharing of heart-breaking stories demonstrating the impact on senior supporters, and supporting fan-led demonstrations, we believe there is some hope that things will change. We’ve secured a firm commitment from Daniel Levy to meet with the Fan Advisory Board to look at the situation again and find a fairer way moving forwards. This is an opportunity to reset the policy and show a real commitment to a fair and sustainable pricing model. After all, if we tolerate this, who knows who or what comes next?"

Other results from THST's summer survey of Spurs fans very much highlights the unhappiness from supporters regarding ticket prices. A total of 78% of those surveyed believed that match tickets at the stadium were more expensive than other Premier League clubs.

It's not just season tickets and home matchday tickets that are a big talking point amongst fans as the sale of away tickets has also not pleased many. In terms of away tickets, 45% of those surveyed by THST were dissatisfied with how away tickets are allocated, 38% do not believe that the club do enough to prevent the resale of away tickets and 57% approve of digital away tickets to reduce touting and passing on tickets.

Gone are the days where supporters can pick up a ticket for a reasonable price and unfortunately it appears that prices will only go up in the future. A fair and sustainable pricing model is needed or else ticket prices will only continue to go one way.

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