Dawn French shares screen with alter ego The Fairy in new M&S Christmas advert

Comic Dawn French shares the screen with her alter-ego the Fairy for the first time in this year’s advert.

The advert, featuring Elton John hit Step Into Christmas, shows Dawn, 67, trudging through the snow, weighed down with presents and bah humbug spirit, moaning about being exhausted.

At home, the house is a mess, she is in her pyjamas and the neighbours are due any minute for a festive party. Fortunately, Dawn the Fairy is there to wave her magic wand, put up the decorations, lay out the food and give actual Dawn a makeover. It is a delightful mix of humour and charm to kick off the festive advert season.

Dawn said: “I’m absolutely thrilled to be fluttering back as Fairy this Christmas. Fairy meeting Dawn herself was quite the moment. Magic really does happen.”

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There will be six instalments of the ad, with the first going out yesterday online and on ’s .

The series will also feature a performance by Welsh singer Katherine Jenkins.

Sharry Cramond, M&S food marketing director, said: “This year’s campaign will leave our customers smiling.”