China's own Mount Fuji? A hilltop in the Asian country gets a white makeover, sparks laughter

A tourist attraction in Hebei province, China, has become the subject of online laughing stock after painting the peak of a small hill white in an attempt to mimic Japan’s Mount Fuji. The site, part of a recreational area named Universe Fantasy Land in Shijiazhuang, charges an entry fee of 98 yuan (approximately USD 13).The hilltop, painted white to resemble snow-capped Mount Fuji, also features staged “volcanic eruptions” using pink smoke on weekends to create a dramatic effect. The park is marketed as a fairy tale-style landscape designed to offer city residents; especially from nearby Beijing – a tranquil escape from daily life, as per a report by South China Morning Post.

The area includes curated scenes such as a sparkling lake, manicured grass lawns, a white horse, and a wooden cottage. However, many visitors have shared their disappointment as well online, noting that the “mountain” is in fact a low hill and does not resemble Mount Fuji. Social media platforms in China were quickly flooded with humorous comparisons and sarcastic comments.

“I spent 98 yuan for a hill painted white,” one visitor said in a video posted online. “I didn’t know Mount Fuji was this small,” he added. Many others echoed similar sentiments, saying they felt misled by the attraction’s marketing. Another tourist mentioned that visitors can pose for scenic photos with a white horse, which is available for an hour daily in front of the artificial "mountain" backdrop. Another visitor commented that the hill did not justify the ticket cost of 98 yuan per person, although a reduced price of 78 yuan was offered for online bookings.

Despite the criticism, some tourists appreciated the novelty of the location, especially those seeking photo opportunities in a themed setting. The incident highlights ongoing debates about authenticity in tourist destinations across China.