JioStar announced that Bigg Boss Season 19, hosted by Salman Khan, began on a strong note on JioHotstar, setting what it described as new benchmarks with the franchise’s biggest OTT opening in India and the highest Day 1 video views.
The company said the launch episode saw a 2.3x increase in reach and 2.4x higher watch-time compared to last year, while peak concurrency doubled over Bigg Boss 18’s premiere.
“The remarkable start reflects not just the scale and reach of the property but also the deep bond audiences share with Bigg Boss,” said Alok Jain, head of cluster entertainment, JioStar.
This season has 11 sponsors including Vaseline, Appy Fizz, Danube Properties, Flipkart, Citroën, Silver Coin Atta, Manforce, Lakme Peach Milk, Haier, Fujifilm, and Lux Cozi. JioStar said the mix of brands across FMCG, auto, lifestyle, and personal care categories reflects the show’s market reach and advertiser interest.
The company added that Bigg Boss Hindi Season 19 continues the franchise’s 18-year run in the Indian non-fiction space, combining its established format with new housemates and tasks. On JioHotstar, features such as live chats, polls, and a 24x7 live feed have been introduced to boost audience engagement. JioStar said the show has maintained strong viewer interest throughout the day, reinforcing its cultural relevance and impact.
The company said the launch episode saw a 2.3x increase in reach and 2.4x higher watch-time compared to last year, while peak concurrency doubled over Bigg Boss 18’s premiere.
“The remarkable start reflects not just the scale and reach of the property but also the deep bond audiences share with Bigg Boss,” said Alok Jain, head of cluster entertainment, JioStar.
This season has 11 sponsors including Vaseline, Appy Fizz, Danube Properties, Flipkart, Citroën, Silver Coin Atta, Manforce, Lakme Peach Milk, Haier, Fujifilm, and Lux Cozi. JioStar said the mix of brands across FMCG, auto, lifestyle, and personal care categories reflects the show’s market reach and advertiser interest.
The company added that Bigg Boss Hindi Season 19 continues the franchise’s 18-year run in the Indian non-fiction space, combining its established format with new housemates and tasks. On JioHotstar, features such as live chats, polls, and a 24x7 live feed have been introduced to boost audience engagement. JioStar said the show has maintained strong viewer interest throughout the day, reinforcing its cultural relevance and impact.
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