Goods & Services Tax (GST)-linked benefits are fuelling demand across categories including those of baby-care products, said Rajesh Vohra, chief executive of Artsana India, which sells global baby care brand Chicco in India.
The government had slashed GST on baby products such as feeding bottles, napkins and diapers to 5% from 12% last month.
“We are scaling up retail footprint as well as product portfolio in response to increasing discretionary demand,” Vohra said.
Various industry reports estimate that the domestic baby care market in India is growing in double digits, fuelled by higher disposable incomes and aspirational demand.
Market researcher Mordor Intelligence noted in a recent report that the domestic baby care products market clocked annual sales of US $ 4.94 billion in the current year and foreclosed it to touch sales of US $ 8.61 billion by year 2030.
In India, Chicco competes with Johnson & Johnson, Procter & Gamble, Mothercare and Mother Sparsh, in addition to dozens of direct-to-consumer brands, in the infant personal care market.
The flagship brand of Italian Artsana Group, Chicco has presence in 120 countries and over 360 single-brand stores, according to information on its website. The site lists the United States as the brands’ second biggest market after Italy in terms of sales volume.
A report by consulting firm Redseer said the per capita spending on childcare products in the country would grow at a compound annual growth rate (CAGR) of 14% from 2023 to 2028, growing faster than larger markets such as the United States and China.
The sector has also attracted high investor interest. Two years back, Reliance Retail Ventures acquire majority 51% stake in Ed-a-Mamma, an infant brand founded by actor Alia Bhatt.
Vohra said Chicco intends to open a dozen new stores in the coming year, adding that quick commerce platforms are fuelling the category’s growth, outpacing growth of physical stores.
The government had slashed GST on baby products such as feeding bottles, napkins and diapers to 5% from 12% last month.
“We are scaling up retail footprint as well as product portfolio in response to increasing discretionary demand,” Vohra said.
Various industry reports estimate that the domestic baby care market in India is growing in double digits, fuelled by higher disposable incomes and aspirational demand.
Market researcher Mordor Intelligence noted in a recent report that the domestic baby care products market clocked annual sales of US $ 4.94 billion in the current year and foreclosed it to touch sales of US $ 8.61 billion by year 2030.
In India, Chicco competes with Johnson & Johnson, Procter & Gamble, Mothercare and Mother Sparsh, in addition to dozens of direct-to-consumer brands, in the infant personal care market.
The flagship brand of Italian Artsana Group, Chicco has presence in 120 countries and over 360 single-brand stores, according to information on its website. The site lists the United States as the brands’ second biggest market after Italy in terms of sales volume.
A report by consulting firm Redseer said the per capita spending on childcare products in the country would grow at a compound annual growth rate (CAGR) of 14% from 2023 to 2028, growing faster than larger markets such as the United States and China.
The sector has also attracted high investor interest. Two years back, Reliance Retail Ventures acquire majority 51% stake in Ed-a-Mamma, an infant brand founded by actor Alia Bhatt.
Vohra said Chicco intends to open a dozen new stores in the coming year, adding that quick commerce platforms are fuelling the category’s growth, outpacing growth of physical stores.
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