Isha Ambani-led Reliance Retail on Friday announced that the company has acquired refrigerator, washing machine manufacturer Kelvinator to broaden its range of offerings in the fast-growing durables market.
The company did not disclose the financial details of the transaction.
By bringing Kelvinator into Reliance's fold, the company said, it aims to combine its massive retail network with Kelvinator’s legacy of innovation and trusted performance.
Kelvinator, which originated in the early 20th century and became a household name in India in the 1970s and ’80s with the tagline “The Coolest One,” retains a nostalgic charm with Indian consumers. Known for its durable and high-performance appliances, the brand has long been associated with reliability, cutting-edge technology, and affordability.
Reliance Industries shares were trading at Rs 1470.40 apiece, down 0.45 per cent on the BSE as of 11.07 AM on Friday.
"Our mission has always been to serve the diverse needs of every Indian by making technology accessible, meaningful, and future-ready," said Isha M Ambani, Executive Director, Reliance Retail Ventures Limited (RRVL). "The acquisition of Kelvinator marks a pivotal moment, enabling us to significantly broaden our offering of trusted global innovations to Indian consumers. This is powerfully supported by our unmatched scale, comprehensive service capabilities, and market-leading distribution network."
Reliance Retail plans to leverage Kelvinator’s brand equity and product development legacy to scale up offerings across key consumer durable categories, from refrigerators and washing machines to air conditioners and kitchen appliances.
Reliance Retail said that it is strategically positioned to accelerate category growth, deepen consumer engagement, and unlock substantial long-term opportunities within India's dynamic consumer durables market.
The company did not disclose the financial details of the transaction.
By bringing Kelvinator into Reliance's fold, the company said, it aims to combine its massive retail network with Kelvinator’s legacy of innovation and trusted performance.
Kelvinator, which originated in the early 20th century and became a household name in India in the 1970s and ’80s with the tagline “The Coolest One,” retains a nostalgic charm with Indian consumers. Known for its durable and high-performance appliances, the brand has long been associated with reliability, cutting-edge technology, and affordability.
Reliance Industries shares were trading at Rs 1470.40 apiece, down 0.45 per cent on the BSE as of 11.07 AM on Friday.
"Our mission has always been to serve the diverse needs of every Indian by making technology accessible, meaningful, and future-ready," said Isha M Ambani, Executive Director, Reliance Retail Ventures Limited (RRVL). "The acquisition of Kelvinator marks a pivotal moment, enabling us to significantly broaden our offering of trusted global innovations to Indian consumers. This is powerfully supported by our unmatched scale, comprehensive service capabilities, and market-leading distribution network."
Reliance Retail plans to leverage Kelvinator’s brand equity and product development legacy to scale up offerings across key consumer durable categories, from refrigerators and washing machines to air conditioners and kitchen appliances.
Reliance Retail said that it is strategically positioned to accelerate category growth, deepen consumer engagement, and unlock substantial long-term opportunities within India's dynamic consumer durables market.
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