Dharma Productions is known for coming up with the biggest advertisement, grandest promotions before the release of its film. So the fact that one of the biggest production houses of the country decided to discard press screenings, did come as a major shock to the industry and media veterans. Though Dharma's step could be called a 'welcome change' there's more that what meets the eye.
What Dharma's statement said
Addressing letter to the members of the media, the note read, "As we continue to evolve, we find ourselves at a juncture where we must adapt and innovate our approach. After much deliberation, we've unanimously decided to for our upcoming films."
"This decision has been difficult to make, however, we believe it's a necessary step in ensuring that every viewer, including our friends in the media, witness our stories as they were meant to be experienced. We believe it will help in maintaining the excitement of the cinematic experience for all," it further added.
The press note also added that a screening would be held separately for the members of the media on the first half of the day the film releases in theatres.
The reason?
As per an Indian Express report, the discarding of film screening for media members has been done to end the game of and negative stories. Critics reportedly charged huge sums for positive tweet, and even demanded huge sums to stop writing anything negative about the film. The report further stated how some media members and journalists arm twist the production houses and makers into paying them huge sums to stop negative reviews or stories.
At a time when the film industry is going through a tough time where the audience can't be fooled anyone, Dharma has decided to let the work they do, do the actual talking. And rightly so!
You may also like
Valmiki Jayanti 2024: Top 70 meaningful wishes to share with your loved ones
Teen's 'constant' itch mistaken for allergic reaction turns out to be cancer
Chelsea chiefs 'blocking' transfer deal which would help Liverpool and Man Utd massively
JFS, BlackRock In Talks To Roll Out Private Credit Venture
How Netherlands Limits English-Language Programs at Universities Amid Growing International Student Influx
Bigg Boss 18: Vivian Dsena Recalls His First Meeting With Nouran Aly, Talks About His Ex-Wife Vahbiz Dorabjee
AI and Synthetic Biology in Disease Diagnosis and Treatment
Bengaluru man shares how chasing bonus & boss's false deadline led to burnout, lost fatherhood; see reactions
More meetings to be held to resolve Manipur's ethnic crisis: Minister
ISSF World Cup Final: Akhil Sheoran wins bronze in men's 3P, Ganemat shoots national record
Good Morning Britain star Ranvir Singh's heartbreaking reason for taking son on holidays
British Airways forced to abandon hundreds of flights from UK until 2025
UPPSC PCS Exam Date 2024 Postponed, Check Official Notice Here
44th Willingdon Catholic Gymkhana Annual Rink Football: Namishka Shetty Slams Brace As MYJ Blue Win Comfortably
Don't Know Who Needs To Be Questioned If Fitness Fielding Hasn't Improved Yet, Says Anjum
Is Shraddha Kapoor Dating Sindhi Businessman After Break Up With Rahul Mody?
Protect your home from damp this winter with one garden job
National Pasta Day 2024: 6 Types of Pastas You Should Know
Viral Video Shows Stampede-Like Situation In Sadar Bazar Due To Heavy Rush Of Diwali Shoppers
Aviation minister on flight bomb hoaxes: One minor arrested, others responsible to be duly prosecuted