Promoting the Swadeshi feeling: A movement every Indian should support

The slogan of ‘Swadeshi’ is not new, and a push to use Swadeshi products was first heard in the pre-independence era. And while Indians did a great job back then, the reliance on Western and foreign goods did increase overtime.
But in the past few years, there has been a shift in thinking, and one can feel a growing interest in reviving traditional Indian practices, especially in health and wellness. Be it the products people use for skincare, the food that goes into their body, or even the healing practices that help them physically and mentally.

Over the past couple of years, the Swadeshi call has come forth again.

How Patanjali Ayurved is helping
India has a history of Ayurveda, yoga, and natural healing methods. For thousands of years, herbs and natural remedies were part of everyday life, but with time and the influence of modern medicine and foreign products, many of these practices started to fade from daily use.
But a revival came when Patanjali Ayurved, under the guidance of Baba Ramdev and Acharya Balkrishna, worked hard to bring this knowledge back into the mainstream. From herbal toothpastes and skincare items to natural medicines for common illnesses, Patanjali’s offerings reminded people of the effective, time-tested solutions that have been part of Indian culture for centuries.

They focused on locally grown herbs and plants like neem, tulsi, aloe vera, ashwagandha, and giloy, and more, and did not just forward the Swadeshi discourse, but also helped in boosting rural economies. In regions around India, farmers are encouraged to grow plants that are used in the company’s products, creating new income opportunities and reviving interest in traditional farming practices.
Instead of relying heavily on imported raw materials, Patanjali focuses on India's own natural resources. Be it the processing units in Nagpur or an upcoming project in Madhya Pradesh, Patanjali is encouraging ‘Vocal for Local’ in the best ways.

The Swadeshi ways of healing

When talking about Swadeshi practices, one cannot miss out on India’s Ayurvedic and naturopathy-based products that are affordable and easy to access. In earlier times, natural treatments were often seen as something only a few people had the time or resources to explore. But eventually, through stores and businesses, people can now find Ayurvedic products that fit into their daily routines.
Simple herbal remedies, natural cosmetics, and health supplements based on traditional Indian wisdom are now part of many households, and Patanjali was the torch-bearer in these practices.