Apple is embarking on its most ambitious iPhone redesign strategy in years, planning three consecutive years of major overhauls starting September 2025 with the iPhone Air , according to Bloomberg's Mark Gurman in his Power On newsletter. The company aims to reinvigorate its iPhone after years of incremental updates that left consumers upgrading primarily due to broken screens or battery issues rather than design appeal.
The transformation begins with the iPhone Air replacing the iPhone 16 Plus, following Apple's MacBook Air strategy of prioritising thinness and portability. However, the ultra-slim design comes with compromises: reduced battery life, a single rear camera, no physical SIM slot, and Apple's first in-house modem chip instead of Qualcomm's more powerful alternatives.
Foldable iPhone finally arrives in 2026
The real game-changer arrives in 2026 with Apple's first foldable iPhone, code-named V68. The book-style device opens into a small tablet format, featuring four cameras and Touch ID instead of Face ID. Bloomberg reports that Apple suppliers are already ramping up production for the fall 2026 release, with the device expected to appeal to power users and video enthusiasts who have gravitated toward Samsung's foldable offerings.
Apple recently switched from on-cell to in-cell touch screen technology for the foldable to reduce the display crease and improve touch accuracy. The device will also incorporate Apple's C2 modem chip, marking a significant advancement in the company's cellular capabilities.
Curved glass returns for iPhone's 20th anniversaryThe redesign trilogy concludes in 2027 with the "iPhone 20," featuring curved glass edges that break from the squared-off design used since 2020. This anniversary model will coincide with Apple's new Liquid Glass-based iOS interface.
Gurman's reporting suggests Apple recognises that while 2025 won't be revolutionary, it establishes the foundation for major shifts that will secure the iPhone's position at the company's core for years to come.
The transformation begins with the iPhone Air replacing the iPhone 16 Plus, following Apple's MacBook Air strategy of prioritising thinness and portability. However, the ultra-slim design comes with compromises: reduced battery life, a single rear camera, no physical SIM slot, and Apple's first in-house modem chip instead of Qualcomm's more powerful alternatives.
Foldable iPhone finally arrives in 2026
The real game-changer arrives in 2026 with Apple's first foldable iPhone, code-named V68. The book-style device opens into a small tablet format, featuring four cameras and Touch ID instead of Face ID. Bloomberg reports that Apple suppliers are already ramping up production for the fall 2026 release, with the device expected to appeal to power users and video enthusiasts who have gravitated toward Samsung's foldable offerings.
Apple recently switched from on-cell to in-cell touch screen technology for the foldable to reduce the display crease and improve touch accuracy. The device will also incorporate Apple's C2 modem chip, marking a significant advancement in the company's cellular capabilities.
Curved glass returns for iPhone's 20th anniversaryThe redesign trilogy concludes in 2027 with the "iPhone 20," featuring curved glass edges that break from the squared-off design used since 2020. This anniversary model will coincide with Apple's new Liquid Glass-based iOS interface.
Gurman's reporting suggests Apple recognises that while 2025 won't be revolutionary, it establishes the foundation for major shifts that will secure the iPhone's position at the company's core for years to come.
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