Walmart selling new take on PB&J: Here's how you can spruce up your own peanut butter and jelly sandwich at home

Peanut butter and jelly sandwiches have long been a staple of American comfort food. It’s fast, it’s convenient – and yet, it’s super delicious! Banking on that popularity, now, a fresh twist on this beloved classic is making waves in grocery aisles across the country.

Enter Jams, a Cleveland-born brand that has partnered with Walmart to offer a protein-packed, health-conscious version of the traditional PB&J. What’s new that Jams is bringing to the table? For starters, Jams aims to redefine snack time for the modern consumer.

Launched on July 14, Jams sandwiches are now available in over 3,000 Walmart stores nationwide. Each sandwich boasts 10 grams of protein and is free from seed oils, high-fructose corn syrup, artificial dyes, and flavors. The jelly is made with real fruit, ensuring a natural sweetness that complements the rich peanut butter. Available in Strawberry and Mixed Berry flavors, Jams offers a convenient, ready-to-eat option for busy individuals and families.



But what if you could bring some of that innovation into your own kitchen?

Let's explore how you can spruce up your PB&J at home with a blend of creativity and wholesome ingredients.


Elevating your homemade PB&J: Creative twists to try

While Jams offers a convenient option, there's something special about crafting your own PB&J at home. Here are some inventive ideas to take your sandwich to the next level:


Nut butter variety: There’s only much room left for this debate whether peanut butter is tasty or not. But there’s always room for experiments! Experiment with different nut butters to add unique flavors and textures. Almond, cashew, or even sunflower seed butter can provide a delightful twist on the traditional peanut butter base.

Whole grain or gluten-free bread: Why go white when you can easily lather those layers of peanut butter and jelly on a whole-grain bread? Opt for whole grain or gluten-free bread to cater to dietary preferences and add a hearty texture to your sandwich.



Fresh fruit additions: It’s already super tasty. Now, strive to make it healthier. Incorporate fresh fruits like banana slices, strawberries, or blueberries to enhance the natural sweetness and nutritional value of your sandwich.

Spreads with a kick: Want to ‘spice up’ your everyday PB&J, literally? Introduce a touch of spice with spreads like cinnamon apple butter or a drizzle of honey infused with chili flakes for a sweet and spicy contrast.


Grilled PB&J: Now, this one’s a tad bit more gourmet! For a warm, crispy variation, grill your PB&J sandwich in a pan with a light spread of butter until golden brown on both sides.

PB&J smoothie: Why chew when you can slurp? Blend peanut butter, your choice of jelly, a banana, and some milk or yogurt to create a creamy, drinkable version of the classic sandwich.


Cleveland has a rich history of culinary innovation, and Jams is a testament to the city's creative spirit. Simultaneously, whether you choose to grab a Jams sandwich from Walmart or embark on your own culinary adventure at home, the peanut butter and jelly sandwich is undergoing a delightful transformation.

With a focus on health, quality ingredients, and creative twists, the classic PB&J is now evolving – to converge the road between taste and health. Why not embrace the evolution and enjoy a modern (and homemade) take on this timeless favorite! So, apron up and whip up a sumptuous meal within minutes – just the way you like it!

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